EUPHEO — Léa Ghyselinck, Art Direction

Eupheo is an inclusive skincare brand created for everyone, across all communities, identities, skin types, and personal experiences. Its formulations and packaging are entirely conceived with sustainability in mind, combining responsible materials with thoughtful compositions adapted to diverse skin realities.

The name Eupheo is derived from eumelanin and pheomelanin, the two primary forms of melanin found in human skin, symbolizing diversity, individuality, and a shared human foundation. Its visual identity reflects their transparency and simplicity through thin rounded lines, minimal typography, and a soft palette of neutral natural tones, creating an essential, calm, and accessible aesthetic.

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