Presented at Superstudio during Milan Design Week, Shaped by Air is an installation by artist and architect Suchi Reddy, drawing inspiration from the Lexus Electrified Sport and the idea of a vehicle literally formed by the movement of air around it. Visitors moved through a forest of suspended, leaf-like shapes, set at varying heights, that gradually revealed the outline of the car.
To accompany the installation, a metaverse experience and an augmented reality journey were conceived as a world with its own logic, a dynamic digital forest where users could navigate light, air, and movement from a new perspective.
A teaser campaign accompanied the launch, building the atmosphere of the installation before its opening.